FRÈRE is back.
Frère is a collection of clothes for men, made to be worn often and for a long time.
Frère is a coat thrown on without a second thought on a Sunday morning.
Frère is a jacket collar turned up against the cold. Frère is also a crumpled poplin shirt peeking out by accident from beneath a thick pullover.
Frère is ease and simplicity. Better still, Frère is a comfort zone.
But Frère is also a way of carrying oneself, or rather an attitude: relaxed and charming. Frère is nonchalant without being careless.
Frère is a reminder: dressing is a pleasure we take for ourselves.
Frère is a collection of clothes for you.
(The collection as seen by journalist Marc Beaugé)
Available online and in selected boutiques.*
*Dedicated boutique at 103 rue Amelot, Paris; temporary space at Le Bon Marché Homme (until 28 December); pop-up at Galeries Lafayette Haussmann
Homme (from 9 November to 7 December); SOEUR – London Redchurch; SOEUR – London Marylebone; SOEUR Brussels; SOEUR Milan.